Thursday, February 28, 2013

Artifact Analysis I: Being Normal is American


          In today’s world, we are surrounded by depictions of gender, either male or female. Magazines, movies, and television shows are just a few of the outlets the media get to us through. A topic that we have discussed in class is the queer community. We learned what LGBTQIA stood for, and I started becoming more aware of how they are portrayed in the media. It seems like our society, at least pop culture, is beginning to be more accepting of gays and lesbians, but I have not seen or heard much of anything about transgenders. As I previously wrote in one of my blog posts, 30 Rock is my all-time favorite show. In this show one of the main characters is dating a man who dresses as a woman. 30 Rock addresses the issues transgenders bring up in the episode “Respawn,” where some people are less than pleased with Jenna and Paul’s relationship.
            Jenna is one of the main characters on 30 Rock and is known for her eccentricities. She plays an actress on the show and in one episode falls in love with someone named Paul. Paul leads his everyday life as a man, but works at a restaurant where he impersonates Jenna. As their relationship develops, he presents himself only as a Jenna look-alike: wig, makeup, heels, and all. Everyone on the show does not give this a second thought and their storyline is an interesting one. The specific episode that addresses how other people perceive and react to their relationship is the episode “Respawn”. In this episode Jenna is asked to be the spokesperson for Wool by a council of business-suit-and-tie men, and of course she is thrilled at the opportunity. Being a celebrity, there is quite a bit of media coverage on her and her relationship with Paul.  Unfortunately, the tight-laced men of Wool have no desire for their spokesperson to be presenting herself this way. They demand that Jenna begin leading a “normal, wholesome” lifestyle.

            Jenna and Paul’s lifestyle is anything but “normal” and that is the way they like it. This opportunity though is to good to pass up, so Jenna decides to convince the head councilman, Eugene that she is normal. To prove this, Jenna invites him and his wife over for dinner with her and Paul. She convinces Paul to dress like an ordinary man and conduct himself in that appropriate way. In the middle of dinner Paul exclaims, “We’re normal! And being normal is American!” This line sums up how we, as a society, are encouraged to behave. This show regularly makes fun of how Americans act and react to situations not deemed “normal”. This episode is a perfect example for how we are encouraged to be normal in every situation. In order to book this deal, Jenna must portray herself as someone she is not and this happens all the time.
            Americans have such a narrow, specific view about what is normal and any deviance from that is highly frowned upon. Mainstream magazines and media never feature transgenders in any of their articles or pictures, aside from the very rare mention about Cher’s son. How would people react to a transgender person being featured on the cover of Us Weekly? They would be shocked and probably infuriated, especially because our English language does not even have any gender-neutral pronouns aside from “they”. Hir is becoming more popularly used, but not quite enough that it is used in mainstream culture.
            Mainstream culture is not very accepting of cross-dressers or transgenders. That is why 30 Rock is such a great show because they have no problem addressing and featuring people not deemed “normal” by pop culture’s standards. In this episode, while Jenna is in the meeting, Eugene brings forth a somewhat controversial image of her and Paul. He asks her in a disgusted voice if he is a cross-dresser. Jenna chuckles and says, “Goodness! No. Paul is a gender-dysmorphic bigenitalian pansexualle.” This shocks Eugene, just as it would shock most of the American population. By pretending to be “normal,” whatever that is, she is not staying true to a part of herself and to Paul.
            At the end of the episode, after Jenna and Paul have impressed Eugene with their “normalness”, she goes to the photo shoot to take pictures for Wool. After the shoot, Paul stands on the stage with his back to the audience dressed in his “normal” attire of his Jenna costume. Eugene saunters over congratulating Jenna and starts stroking her back and complimenting her in a seductive voice. When Jenna turns around and Eugene sees that it is Paul, he is speechless. Then Jenna, who was dressed as a man pretending to be one of the set constructers, turns around and Eugene is outraged. Jenna follows with a speech addressing how she does not care if they give her up as spokesperson, she has no desire to be normal and never will. She decided to stay true to herself and Paul, and not give in to whatever normality Eugene wanted.
 Paul and Jenna are perfectly comfortable with their lifestyle and have no desire to change it or even pretend to change it. Even though our society pushes that one acts normal and straight, they do what is normal for them. Everywhere we look there are advertisements and billboards and pictures featuring straight men and women. I cannot recall the last time I saw an advertisement featuring a gay or lesbian or transgender. Unfortunately, this is probably to be expected considering how far we still have yet to go as far as gender equality. It may be another fifty or one hundred and fifty years before being part of the queer community is no longer taboo in pop culture. 

Wednesday, February 13, 2013

Confidence and Courage for the Consumer

So after class today I went to my grandparents house and decided to leaf through an issue of Marie Claire. I had intended to distract myself by reading some articles or seeing what trends to watch out for. But no way, not after the discussion we just had in class. Like Dr. Hager said, now all I see are ads. Everywhere. They easily make up the majority of the magazine. Now, I've always noticed this but never did I pay attention to them! I have found multiple adds for selling confidence and courage, because of course these things aren't something that comes from inside, they're something that must be packaged, produced, and sold. Confidence and courage now come in the form of Scope mouthwash whose ad features the catchy slogan "courage encouraged." Another form of confidence you can buy is makeup (who knew). Fortunately Bobbi Brown sells this: NEW Long-Wear Even Finish Compact Foundation, whose ad features a similarly catchy phrase, "Confidence is Everything. But a Little Makeup Can't Hurt." So basically they're implying that yeah you may think you have confidence, but can you truly be confident without foundation? Apparently not. Below are pictures of these ads.





Wednesday, February 6, 2013

30 Rock Rocks

Being obsessed with 30 Rock and pretty much anything Tina Fey touches, I was thrilled to see a brief segment of her show shown during Missrepresentation. The video covered a lot of ground and taught me a lot, especially with the statistics (like # out of # of some-important-corporate-job are women) that were just astounding. I did not realize how much farther we, as women and human beings in favor of equal treatment and fairness, have to go.
30 Rock is a fantastic, ingenious, clever, witty, hilarious show that everyone should watch. While it is a comedy, it also hits on many stereotypes and stigmas we have about certain things, especially in pop culture. Following suit of Saturday Night Live, the show will play on issues such as politics, corporate craziness, race, and very often gender roles. The part of the video where some thickheaded ignoramus news reporter (male) made a remark about how if a woman were president can you imagine what would happen when she's PMSing? Well, apart from being a highly idiotic and obviously unintelligent remark, it is a typical response you'd expect from an ignorant man. There's a scene in 30 Rock where they play on this idea of a woman being so inhibited by her period that she can tell immediately when it happens, exclaim "Oh my Period!" and collapse on the floor. I've attached this clip of the show to support what I'm saying.

30 Rock clip: Oh my Period!